I was speaking with some close friends today about aging, and we got into a deep discussion. I brought up the influence of society on a woman’s perspective of aging. Obviously, as one friend pointed out, each person has their own personal preferences and makes decision based off of their own ideas and values regardless of what society thinks, but I personally feel that marketing these days so strongly impacts a person’s perception. I mean, that’s the purpose of marketing; to convince people that they need the product/service. And in many ways, they succeed.
Women have become convinced that they need “add-ons” to be beautiful. Why do any of us even wear makeup? Couldn’t clothing be enough to feel dressed up for special occasions? We’re completely changing the idea of what’s beautiful, and we’re perpetuating the media’s portrayal of beauty by adhering to it. People who ignore what society expects of them and embrace makeup simply because they want to, not because they feel they have to – that’s what’s up.
Aging is a beautiful and organic part of life. Through aging we experience personal growth, we mature, become wiser, and come to terms with ourselves. If that’s the truth, though, why do I see so many magazine and TV ads promoting anti-aging products and youth serums? Why is it that we’ve deemed youth to be beautiful and old age to be distasteful? I don’t think I will ever understand. My aunt ROCKS her gray hair and my grandmother accessorizes into tomorrow. I love that, and I want to be that. I want to be someone who embraces old age when it beckons me. I want my children to know that “forever young” isn’t what life is all about. I don’t want them to feel the need to wear makeup to enhance any of their features, like I feel now. It’s hard not to be self-conscious in a deceitful world full of “pretty” people.
TL;DR forever young is overrated, baby.